Branding, Merchandising and Marketing
The brand "Love Letter" was created via Brand Development subject.
Love Letter
Brand Concept
Love Letter is built on the principles of love, dreams and adventure. Our designs capture the romantic essence and the
creativity of the iconic French girl. We want to help women connect to their truest selves. We take them back to a time of
romance. It is feeling like any dream can come true. It is the excitement of being in Paris. It is feeling the love and light
that fills the city every day. Here, they can find adventure and live their dreams. Life becomes about the matters of the
heart. Our customer can embark on the adventure she always dreamed of and find love. We transport her to a place
where she can find her truest identity and live her wildest dreams.
Brand Identity
Love Letter falls under the "Excitement", one out of the 5 brand personality types. Our brand targets teenagers who want collections that allow them to rewind back to their beautiful memories. It is exciting to think about the different colours of romantic times with their families and friends.
Moodboard
The moodboard is created to show the style of Love Letter. It shows pretty colours such as pinks and pastels. It expresses femininity.
Retail Merchandising
In this process, a merchandise plan, merchandise assortment, price ranges for the brand "Love Letter" were worked out.
Merchandise plan with designs of all clothes by colour, size and quantity
Marketing
Next, we will focus on marketing. It involves planning and promotion of fashion goods and services with appropriate marketing, advertising tools and strategies.
Social media platforms such as Instagram, Facebook, TikTok, YouTube, LinkedIn, etc for fashion digital marketing strategy were talked about in the Digital Marketing school subject. I used Instagram to pick the best influencer to engage with.
This was the the best Influencer to pick after analysing the influencer's backgroud.
